An author approached us with a substantial book - "ready to print". He has obtained quotations to print, from "ready to print" computer files. In round terms the cost, for his anticipated print run, was £1000.
The files were not ready to print. The illustrations had not been adequately scanned. The hardcopy had been printed to the wrong size, and so page references were incorrect. Footnotes were incorrectly placed. There were 65 different styles in use (each of four highly respected secretaries had added their own thing), when a dozen would have been adequate: and so the list went on.
The cost of preparing these files for print eventually came to close on £2000: at which point the originally quoted £1000 for print could be charged.
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